Lululemon ambassadors have a very special place in the company. They are community influencers who live and breathe the sweat life. They are community leaders who constantly work to live their best lives and strive to motivate people around them to do the same. We were hired by lululemon San Francisco to shoot these new images to represent the ambassadors on their turf. The images are to be printed and hung in the store and we are excited to share some thoughts and previews from the shoot.
The energy is real in this one. Rachael Brooke teaches at both Soulcycle and Barry's Bootcamp in San Francisco. She rescues cats and dogs. She is a mental health advocate - and much more. We had a blast hanging out with Rachael for her lululemon ambassador shoot and super stoked to share these images. We are thankful for her friendship and happy to have been working with her at multiple instances after this shoot.
It's not always easy to be on either side of the camera. It can get awkward or uncomfortable which will not yield authentic results. But with Rachael, we just had a good time. We turned up the music and let her rock out.