Shooting: Benny Gold x lululemonsf

The best part of our job is meeting people - new people - kind people - inspiring people. Every project offers so much more than just the creation of images. This was also one of those interactions. We shot with Benny Gold for a lululemonsf Father's Day campaign and got to know the man behind the edgy San Francisco based streetwear brand. He told us:

"I left my full-time design job many years ago to pursue my passion and the Benny Gold brand was born from that. I found myself working an in-house job at a large corporation and not getting any creative satisfaction out of it. After years of plodding along the corporate path, I realized I was losing sight of the ideas and creative freedom I cherish. I am fortunate to be living my truth everyday and doing my best to teach my kids to do the same."
 

Father, Creative Director and Founder, Benny Gold, gives courage. Thank you for taking time to shoot with us.

Stay Gold! 

Shooting: Lululemon Ambassador Rachael Brooke

Lululemon ambassadors have a very special place in the company. They are community influencers who live and breathe the sweat life. They are community leaders who constantly work to live their best lives and strive to motivate people around them to do the same. We were hired by lululemon San Francisco to shoot these new images to represent the ambassadors on their turf. The images are to be printed and hung in the store and we are excited to share some thoughts and previews from the shoot.

The energy is real in this one. Rachael Brooke teaches at both Soulcycle and Barry's Bootcamp in San Francisco. She rescues cats and dogs. She is a mental health advocate - and much more. We had a blast hanging out with Rachael for her lululemon ambassador shoot and super stoked to share these images. We are thankful for her friendship and happy to have been working with her at multiple instances after this shoot. 

It's not always easy to be on either side of the camera. It can get awkward or uncomfortable which will not yield authentic results. But with Rachael, we just had a good time. We turned up the music and let her rock out. 

Shooting: Lululemon Ambassador Kate Miclean

Lululemon ambassadors have a very special place in the company. They are community influencers who live and breathe the sweat life. They are community leaders who constantly work to live their best lives and strive to motivate people around them to do the same. We were hired by lululemon Berkeley to shoot these new images to represent the ambassadors on their turf. The images are to be printed and hung in the store and we are excited to share some thoughts and previews from the shoot.

For this shoot we were featuring Kate Miclean for her big ambassador announcement with lululemon Berkeley. Kate is the owner and founder of Bold Lagree Studio in Berkeley and is an important pillar in the community. She strives not only to help people build stronger bodies but also to build a much stronger sense of self. As a result, Bold has become a warm community of friends who help each other push through those challenging moments in the workout - and life.

Be BOLD.   

Hope you like the images - we sure do! 

 

Shooting: Lululemon Ambassador Misha McNair

Lululemon ambassadors have a very special place in the company. They are community influencers who live and breathe the sweat life. They are community leaders who constantly work to live their best lives and strive to motivate people around them to do the same. We were hired by lululemon Walnut Creek to shoot these new images to represent the ambassadors on their turf. The images are to be printed and hung in the store and we are excited to share some thoughts and previews from the shoot.

For this shoot we were featuring Misha McNair as she was newly invited to be a lululemon ambassador. We had so much fun getting to know Misha on and off the mat. What was supposed to be two hours of shooting turned into a lot of chatting and laughter - but with the hour of shooting we were able to make some really nice images that we believe represent Misha very well. Misha is unbelievably kind, fun, mindful, and this is what we wanted to portray. Thank you for spending time with us and letting us get to know you - because you - are awesome. 

You can catch Misha at Just Be Yoga. They have a few locations around the East Bay right now and big plans for the future. 

 

Good Food Awards 2018

This past weekend was the annual Good Food Awards. This is a very special occasion that celebrates "tasty, authentic, and responsibly produced" food. The event brings together food connoisseurs from across the country who each are pushing their industries towards craftsmanship and sustainability while, at the same time, encouraging and building a strong sense of community. Needless to say, the food and drinks were world class. We had the chance to sample everything from beer to preserved fish to elixirs and we were blown away. 

But even better than the amazing culinary experience was the passion that these people had for their cause. They could tell you each and every ingredient, nutrient, and step that went into production. And whether they were producing cheese or jam, they were determined to make an impact in their community. We were asked to come for a couple hours to photograph the event and we had a blast. We were sneaking around trying - to the best of our ability - to capture the authenticity that we experienced. Alcohol on the job is not necessarily recommended, but we definitely felt "stealthier" with our big cameras after a couple samples of craft beer... We are very thankful for the opportunity to be apart of this experience and we hope you like the pictures! 

- Phil

Intersection Series: Courage + Mindfulness + Gratitude

This weekend we joined lululemon San Francisco to celebrate in the intersection of courage, mindfulness and gratitude.  The celebration was broken up into two main events:  a private gathering at the Assembly, and a public party in Hayes Valley at The PROXY.  

At their Assembly event, we focused on capturing the details and the individuals.  Since each person in attendance was personally invited, the best gift to share in recapping their experience was their experience.  The imagery was strategically shared with our partners and influencers from the events, which lead to an increased engagement and tagging for #intersectionsf.  An album of our photos from Friday was shared in a recap email of the event, and photos were used in 27 instagram stories (including our lovely friends' @aleksandrazee, @apexer, + @gofitjo).

Saturday we kicked off the day with silent disco yoga, lead by ambassador Danni Pomplun, met When to Jump's Mike Lewis at the Wall of Courage, and joined Elle Luna in the creation of our community mural - a giant love letter to the Sonoma first responders, helpers, and volunteers. Photos were shared cross-channel on lululemonSF, recapped in a post by Danni reaching 1560 total engagements, and posted in an album on lululemon global facebook

Needless to say we were quite happy with our social reach this weekend, and look forward to more partnerships that strategically layer marketing and photography.

- Caitlin

 

Shooting: Lululemon Ambassador Catherine Llevano [3/3]

Lululemon ambassadors have a very special place in the company. They are community influencers who live and breathe the sweat life. They are community leaders who are constantly working to live their best lives and striving to motivate people around them to do the same. We were hired by the Walnut Creek store to shoot these new images to represent the ambassadors on their turf. The images are to be printed and hung in the store and we are excited to share some thoughts and previews from the shoot. 

We walked in to her studio, set up our lights, and two minutes later the music was BLASTING! From that moment on there was no stopping us. Working with Catherine was really fun. Her confidence and energy is contagious and her taste in house music is stellar. This was our last shoot for the store in WC. We are very thankful for this gig and the opportunity to produce images for all three amazing ambassadors. 

We knew this shoot would be challenging because there's zero natural light and we wanted to maintain the low "nightclub-lighting-Soulcycle vibe." We anticipated a lot of movement which is not ideal in low-light situations. Therefore, we did not expect the same clarity due to shooting in high aperture, high ISO, and fast shutter speeds. We shot wide open the entire time using a nifty-fifty f/1.4 and a 24mm f/2.8. We set the ISO anywhere between 500-800. And Shutter Speed around 120 for some motion blur but not too much. And the results turned out great. Hats off to the amazing technology produced by Nikon. What settings to use are very situational but we would love to hear how you guys deal with these scenarios. Shoot us a message! 

Also, go take Catherine's Soulcycle class in Walnut Creek. Check out our Instagram for more info on when/where to find her. 

-Phil

Shooting: Lululemon Ambassador Carolyn Roney [1/3]

Lululemon ambassadors have a very special place in the company. They are community influencers who live and breathe the sweat life. They are community leaders who are constantly working to live their best lives and striving to motivate people around them to do the same. We were hired by the Walnut Creek store to shoot these new images to represent the ambassadors on their turf. The images are to be printed and hung in the store and we are excited to share some thoughts and previews from the shoot. 

We started the project off with the very talented yoga teacher Carolyn Roney. Apart from her impressive expertise she is awfully kind and so nice to work with. Caitlin and I were trying out some new lighting equipment and are very thankful for her cooperation and patience. The studio has fantastic natural light coming in from two large windows on one side and we tried to capitalize on that using a two-light LED setup. We used a speed light for a moment but quickly resorted to the LED lights. They are less complicated by far and the results are beautiful. We wanted to emphasize the natural light to match the studio as well as Carolyn’s calm personality. We shot these with our D810’s using a nifty-fifty f/1.4 and our 24-70mm f/2.8 for a little more versatility in tight situations. Please reach out if you have any questions regarding the technicalities of our shoot. We are happy to share. Also, check out our Instagram for more information on where to catch Carolyn and her killer yoga classes. 

-Phil

Shooting: Product Shoot with Influencer James Allan

This weekend we took on a day project with social media influencer James Allen who was working to feature two brands (yet to be released).  With the Holidays in mind, we ventured North to Tahoe for a winter wonderland backdrop.  Having worked with many photographers before, James did a great job commanding the stage and alternating pose after pose.  We worked quickly and efficiently together which meant we had plenty of time for brunch at a local cafe after work.  It's the little things in life.   

If you're a brand interested in partnering with influencers, or an influencer looking to partner with new brands DM us.  We'd love to help you connect.  

- Caitlin 

Shooting: Lifestyle shoot With Model and Actor Chris West

Chris West, what a guy. Bay Area native, he grew up playing competitive hockey and recently rounded up his college career on the east coast. He is now pursuing acting and modeling and is planning the big move to Los Angeles or New York in the next 6 months. 

We did a two hour lifestyle shoot in the hills of Berkeley before heading downtown. Through four different locations and even more outfit changes we managed to produce some good content. Fall in the bay does not allow for very late night shoots, so we were chasing light towards the end. But overall we are very happy with the results. It is a learning process and there's no better way to do it than to get out there and do it! 

It is really cool working with people like Chris. He understands the hustle that lies ahead of him but is not afraid to dive into it. His goal oriented personality and diligence is contagious. Best of luck, man!  

-Phil

Shooting: la PanotiQ

Almost 1 year ago I worked with la PanotiQ on a rather involved project over the course of a month — shooting corporate employees, food, campaign collateral, and storefront spaces.  It was my first project after investing in my current camera, Nikon D810, so there was a lot to learn!  And what better way to do it than on set.  

One of my highlight lessons was probably this: When hired to shoot storefronts in October, verify the Halloween decorations are all down before you get there (for all 5 locations).  See if you can spot them yourself on la PanotiQ's website.

One of my favorite memories from October 2016 was becoming close to Philip Goransson, co-founder of CRU and my partner #IRL.  At the time we were just good friends, but he found his way in by asking to "assist" in all of my shoots to "learn the ropes".  U-huh.  Smooth, @sweden95.

- Caitlin Hannan

Shooting: Penny Locaso + Rachel Service

This week has been a packed one — with back to back (to back) shoots at General Assembly San Francisco. Luckily, our subjects Penny Locaso + Rachel Service have been incredible to work with and, bonus, to learn from.  So thankful to be able to listen in on such empowering conversation — Both of these ladies shared wise words on rediscovering individuality, confidence, and happiness.

Interested in joining?  Catch Rachel at her final San Francisco event Sept. 25.  Brand You: Get Noticed at Work.  You can find more pictures from last night's shoot here.

- Caitlin Hannan 


 

Shooting: Urban Remedy.

In March I was contracted to shoot five different locations for the off-the-chain-healthy-ready-to-go food chain Urban Remedy. UR specializes in organic, juices, salads, and bowls and is expanding fast throughout the U.S. My role in the project was to get interior and exterior shots of the locations to be posted in their online brochure that should be published in the coming month. 

I shot these pictures with my Nikon D810 with a nifty-fifty f/1.4. It would have been ideal with a slightly wider angle lens for the tight interiors, but at the time, the 50mm was all I had. The reflection in the windows and people and cars on the outside, made it challenging at some points. But I definitely learned to be patient. I didn't try to shoot all locations in a day since there are not enough golden hours in a day. I took more time than I normally would have because I always want to ensure that my client is happy with the results. Luckily, they were, and so am I.

- Philip Göransson

Shooting: Love Story Yoga

Opening day for Love Story Yoga was full of color, especially when Karl the Fog came to mask our intense Mission daylight.  I was shooting space shots of sorts for lululemon + 7x7 to use for pre-branding of the new yoga studio on 16th and Valencia.  Love Story was opened by Global Yoga Ambassador Stephanie Snyder in January 2017, and the Bay Area [and beyond] came out to support.   

The walls had just been painted the day before, flowers potted that morning—stage set, shades up, and we were off.  Shooting was easy once everything was put in it's perfect little place.  The hard part was keeping curious guests from sneaking through the front door pre-opening.  With natural light pouring through the floor-to-ceiling windows, the spa-like beauty was easy to capture. But don't just take my word for it. Grab a chai at Samovar tea and check this space out for yourself, just two blocks up from 16th mission BART.

-Caitlin Hannan

 

Intersection Series: Mindfulness + Connection

For the second lululemon San Francisco Intersection, we gathered at @studiotable - an experimental, fine dining concept in Artist Heather Day's studio in collaboration with Chef Ben Roche and Michelle Wei.  We took a deep breath and tested our boundaries, taste testing with the help of blind folds, to discover the intersection between Mindfulness x Connections.

Click here for more:

- Caitlin Hannan

Intersection Series: Mindfulness + Leadership

"If we all do our part by being the highest versions of ourselves, then we are living our dharma. By becoming empowered to contribute to the world in a positive way, we will leave the world a better place." - Steph Snyder 

For our first stop in the intersection series, a group of 15 female movers and shakers conquered a fear they didn't know they had: balance. A balance of leadership x mindfulness. Because with that intersection, you can have it all.  We ventured to Bolinas, California for a weekend of surfing, meditation and yoga, but left with a powerful community.  Happy to come along for the ride with lululemon San Francisco. #intersectionSF

Click here for the set:  Intersection: Mindfulness + Leadership Pixieset

- Caitlin Hannan